Content Marketing & Social Media Manager (LinkedIn Focus – B2B)
Project People · Reading
Job description
About the role
We are seeking a Content Marketing & Social Media Manager to own our LinkedIn and organic social channels, turning them into a growth engine for a fast‑evolving B2B business in digital infrastructure. This brand‑new role offers full ownership of strategy, execution and optimisation.
Key responsibilities
- Develop and evolve LinkedIn and organic social strategy to boost brand visibility, thought leadership, category education and campaign awareness.
- Build and run an always‑on content engine: set publishing cadence, formats and series.
- Amplify campaigns, events and key initiatives while driving community engagement and conversation.
- Create high‑impact, scroll‑stopping content with strong hooks, clear narratives and compelling calls‑to‑action.
- Collaborate with creative teams to produce standout assets.
- Support the CEO and senior leadership with personal LinkedIn presence and content.
- Shape tone, voice and storytelling standards across the organisation.
- Align with Brand, Corporate Communications and leadership to tell stories about culture, talent and innovation.
- Track engagement, audience quality and performance metrics; continuously optimise content based on results.
Required profile
- Proven experience turning LinkedIn into a meaningful B2B growth channel.
- Bias for action – generate ideas, test quickly and optimise constantly.
- Exceptional copywriting ability to simplify complex ideas into engaging stories.
- Experience supporting or shaping executive social presence.
- Strong understanding of LinkedIn formats, algorithms, engagement strategies, community building and content performance optimisation.
Required skills
What we offer
- Permanent contract with hybrid work model (3 days per week onsite in Reading).
- Opportunity to shape a high‑impact content and social function from the ground up.
- Direct strategic impact on brand visibility and demand generation.
- Access to senior leadership and fast‑moving growth environment.
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Published 1 day ago
Expires 1 month from now
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Project People
Reading
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