Conversion Marketing Manager

About the role

The Conversion Marketing Manager will drive growth of ITVX by maximising the effectiveness of digital marketing activities, focusing on increasing Monthly Active Users and Premium subscribers. Reporting to the Head of Conversion Marketing, you will use data‑driven insights to optimise campaigns and retain viewers.

Key responsibilities

• Execute an integrated conversion marketing strategy, delivering targeted campaigns across paid and owned media.
• Use insights to inform targeting, reactivating and retaining viewers while increasing frequency.
• Manage budgets, modelling and forecasting in partnership with media and agency teams.
• Report weekly and monthly performance to stakeholders, translating data into clear recommendations.
• Collaborate with Media Capability, Brand, Campaigns, Creative and Product teams to ensure cohesive, data‑led communications.

Required profile

• Commercial acumen with a proven ability to drive business performance through marketing.
• Experience using media channels to influence the viewer journey and improve MAUs, streaming hours and subscriptions.
• Strong numeracy and the ability to simplify complex data for diverse audiences.
• Excellent communication and interpersonal skills for cross‑functional collaboration.

Required skills

• Understanding of digital and data marketing techniques.
• Experience with first‑party and third‑party data for media targeting.
• Knowledge of econometric and attribution models to optimise media performance.

What we offer

• Flexible working with hybrid options (2 days onsite at White City).
• Generous holiday allowance and the ability to purchase additional days.
• Annual bonus opportunity and competitive pension contributions.
• Share purchase scheme to buy ITV shares.
• Wellbeing, volunteering days and a range of health‑focused benefits.