Customer Relations Manager – CRM Leadership Role

About the role

We are seeking an experienced Customer Relations Manager to lead our CRM function within a growing organisation. You will own the end‑to‑end customer journey, from acquisition through retention, and work closely with senior stakeholders to drive data‑led engagement.

Key responsibilities

• Lead, mentor and support a team of two CRM professionals.
• Design and execute targeted CRM campaigns via email, SMS and outbound channels.
• Develop and implement customer lifecycle strategies that improve retention and conversion.
• Create advanced segmentation models to deliver personalised experiences.
• Maintain data quality across customer and prospect databases.
• Integrate leads from paid acquisition, digital campaigns and referrals into CRM workflows.
• Build automated journeys that optimise lead nurturing and conversion.

Required profile

• Proven experience in customer relationship management and lead conversion.
• Commercially minded with a track record of improving retention rates.
• Strong analytical mindset and ability to use behavioural data for decision‑making.
• Leadership experience managing small CRM teams.

Required skills

• CRM platforms (e.g., Salesforce, HubSpot)
• Email marketing
• SMS campaign management
• Data segmentation
• Lead nurturing automation

What we offer

• £35,000 salary plus company car
• Excellent benefits package
• Hybrid working model
• Clear career progression and exposure to senior stakeholders