Digital Marketing Manager – Hybrid (Hessle)

About the role

Ideal Heating is looking for a Digital Marketing Manager to lead data‑driven campaigns that connect with installers and consumers. Reporting to the Head of Digital Analysis & Research, you will own the end‑to‑end digital marketing strategy while working in a hybrid setting (one day remote, four days onsite).

Key responsibilities

• Lead CRM marketing activity in HubSpot, building automated workflows and customer journeys.
• Design and execute lifecycle campaigns covering acquisition, onboarding, engagement and retention.
• Support and enhance the installer loyalty scheme with targeted communications.
• Manage segmentation and personalisation strategies to maximise engagement.
• Deliver email campaigns and integrated digital activities including SEO, website optimisation and paid media.
• Optimise website content and landing pages to drive leads and conversions.
• Analyse performance data to continuously improve campaigns and customer experience.
• Collaborate with internal teams and external agencies to produce best‑in‑class digital output.

Required profile

• 5+ years of experience in digital marketing.
• Strong CRM experience (HubSpot, Salesforce or similar).
• Proven ability to build automated campaigns and customer journeys.
• Solid understanding of SEO, email marketing, paid media and web optimisation.
• Data‑driven mindset with strong analytical skills.
• Proactive, organised and able to manage multiple projects.

Required skills

• HubSpot
• Salesforce (or similar CRM)
• SEO
• Paid Media
• Web Optimization