Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to lead our online presence within the beauty sector. Based in Greater London with a hybrid working model, you will shape and execute strategies that boost brand awareness, generate qualified leads and drive revenue growth.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, launch and optimise campaigns across social media, email, SEO, PPC and the corporate website.
• Create compelling digital content and maintain an editorial calendar.
• Monitor performance metrics using analytics tools and produce regular reports.
• Manage the digital marketing budget, ensuring maximum return on investment.
• Collaborate with internal teams and external agencies to deliver integrated campaigns.
• Stay informed of industry trends, emerging platforms and best practices.

Required profile

• Proven experience in a digital marketing role within the beauty industry.
• Strong analytical mindset with the ability to interpret data and make data‑driven decisions.
• Excellent communication and organisational abilities.
• Ability to work independently and as part of a cross‑functional team.

Required skills

• SEO
• PPC
• Social media marketing
• Email marketing
• Google Analytics
• Digital marketing platforms
• CRM platforms (desirable)