Director of E-Commerce (Maternity Cover)

About the role

Ennismore is looking for a Director of E-Commerce to join its team on a maternity cover contract, starting in January 2027 for 9-12 months. You will own the commercial strategy and delivery of revenue targets for The Hoxton properties across Hoxton.com and All.com, leading a team of four covering Website, CRO, Digital Marketing and CRM, and being accountable for hitting web-direct targets and budgeted revenue.

Key responsibilities

• Deliver the annual e-commerce commercial plan, including brand moments, campaigns, promotions and product changes, and report monthly to the Ecommerce EVP, Brand COO and hotel teams
• Develop exclusive offers, content and customer journey optimisation, and partner with loyalty teams to build the customer base
• Monitor pricing to stay competitive with third-party channels
• Oversee the agency and internal marketing team, running full-funnel digital campaigns and managing the budget for maximum ROI
• Guide the digital readiness of new Hoxton openings and work with product and engineering on CRO and website features that drive direct bookings
• Work with the Data and Insights team to improve hotel-level website performance and help implement new digital features
• Triage website and booking engine issues with the support team

Required profile

• Proven track record of growing direct bookings and reducing reliance on OTAs
• Ability to work in a fast-evolving, high-pressure commercial environment with tight deadlines
• Experience influencing senior stakeholders and collaborating with revenue management teams
• E-commerce leadership experience, including digital product development, UX and revenue optimisation
• Team management experience coaching direct reports

Required skills

• Performance marketing, paid media, SEO and AI
• A/B testing, conversion rate optimisation (CRO)
• Google Analytics, CRM and marketing platforms; Excel proficiency required
• Project management and troubleshooting digital features

What we offer

• 25 days holiday plus bank holidays, pension and life insurance
• Health cash plan
• Night at a Hoxton hotel in London during the first 3 months
• Volunteer time off, cycle-to-work scheme and brand discounts