Director of Media Strategy (GB&I)

About the role

The Coca‑Cola Company is seeking a senior media leader to shape and drive media, digital and connections strategy for all its brands across Great Britain & Ireland. This role translates global frameworks into locally relevant, insight‑driven plans that align with brand ambition, commercial priorities and consumer behaviour.

Key responsibilities

• Lead end‑to‑end media, digital and connections strategy for all TCCC brands in GB&I.
• Define the annual media vision, priorities and channel strategies to meet brand and business KPIs.
• Translate Global and Europe OU frameworks into consumer‑centric, locally relevant media plans.
• Integrate social, influencer, experiential, PR, content, sponsorship and customer activation disciplines.
• Oversee media performance monitoring, reporting and optimisation, ensuring clear ROI visibility.
• Lead media DME coordination and provide actionable insights to brand, creative, commercial and leadership teams.
• Manage forecasting, budget allocation, investment shifts and governance compliance.
• Ensure compliance with TCCC Responsible Marketing Policy across all channels.
• Own and manage media agency relationships, driving disciplined operations and continuous improvement.
• Coordinate agency ways of working across markets for efficiency and consistency.
• Build and maintain strong relationships with media owners, partners and bottling partners.
• Support and develop the wider IMX and media team, fostering strategic thinking, collaboration and innovation.

Required profile

• Senior media thought leader with a bold, commercially‑minded approach.
• Thrives in complex environments and understands the evolving media ecosystem.
• Passionate about turning insight into action across a diverse brand portfolio.
• Trusted senior advisor within marketing and commercial leadership.

Required skills