Ecommerce Marketing Manager (Hybrid)

About the role

An established direct-to-consumer premium homewares business near Birmingham is looking for an Ecommerce Marketing Manager. The role takes full ownership of a seven-figure annual paid media budget and sits inside the accounts, not in an agency. It is hybrid (about three days on site) and pays up to £60,000.

Key responsibilities

• Run Meta and Google Ads yourself, managing campaign structure, bidding, budgets, audiences and reporting, with a focus on ROAS, CAC and profitable growth
• Keep a steady pipeline of new creative, including campaigns for every new product launch
• Brief and manage UGC creators and outside creative support when needed
• Own Klaviyo, building on existing flows such as browse and cart abandonment and sample purchases, to grow repeat purchases and customer lifetime value
• Own website conversion, including product pages, checkout and merchandising, and run a structured testing programme (A/B tests, landing pages, offers)
• Report performance clearly and work with the founders on promotions, trading peaks and growth plans

Required profile

• Hands-on experience running Meta and Google Ads yourself, ideally at significant spend in ecommerce or DTC
• Solid working knowledge of Klaviyo or a similar email/SMS platform
• Experience improving website conversion through testing, product page optimisation and merchandising
• A commercial mindset focused on unit economics, margin, ROAS and revenue
• A self-starter comfortable owning results in a small, fast-moving team, with ambition to grow into a Head of Marketing role

What we offer

• Salary up to £60,000 depending on experience
• First-hire role with direct access to the founders and a clear route to Head of Marketing
• Hybrid working, holiday, pension and product discount

The search is managed by The Growth Foundation on behalf of a confidential client; applications are made through the advert's application link.