Global Marketing Content Strategist

About the role

The Global Marketing Content Strategist will join TikTok’s Global Integrated Marketing Communications (GIMC) team to shape and scale content across the company’s digital ecosystem. Reporting to the Head of Digital Channels, you will work closely with regional marketing, product marketing, and creative partners to produce compelling, on‑brand copy that drives relevance and measurable business results.

Key responsibilities

• Develop clear, engaging, on‑brand copy for websites, emails, social media, in‑platform messaging and campaign assets.
• Translate complex product features into simple, compelling value propositions for digital audiences.
• Collaborate with regional teams to adapt copy frameworks while maintaining global consistency.
• Create digital content toolkits, editorial guidelines and messaging templates for regional execution.
• Write and edit copy for multi‑format digital assets, ensuring seamless integration with design and user experience.
• Maintain a centralized content library with version control and reusability.
• Uphold editorial excellence through rigorous editing, proofreading and brand‑voice adherence.
• Partner with analytics teams to track performance and apply insights for continuous optimization.

Required profile

• Proven experience in copywriting, digital content creation or editorial roles, preferably within technology, digital platforms or creative agencies.
• Exceptional writing and editing skills with the ability to simplify complex concepts.

Required skills