Head of Commercial – Fresh Produce

About the role

This senior commercial leadership position is based in London and oversees a sizeable portfolio of fresh‑produce customers, growers, suppliers and source markets. You will be responsible for driving sales, margin and profitability while shaping the commercial strategy across multiple product categories.

Key responsibilities

• Lead the commercial strategy for a diverse fresh‑produce portfolio.
• Own sales, margin and profitability performance across retail, foodservice, wholesale and trading channels.
• Build and maintain senior relationships with customers, growers, suppliers and internal stakeholders.
• Drive commercial negotiations, pricing decisions and identify growth opportunities.
• Use market, crop, supply and customer insights to inform commercial decisions.
• Manage, develop and support a commercial team split between the UK and Spain.
• Collaborate closely with procurement, operations, finance, technical and logistics teams to balance customer needs with supply realities.

Required profile

• Proven senior commercial experience within fresh produce, with responsibility for sales, margin or P&L.
• Deep understanding of the grower and supply side of fresh produce, including seasonality, quality and crop risk.
• Experience working with retail, wholesale, foodservice or trading customers.
• Strong negotiation, pricing and relationship‑management capabilities.
• Track record of leading and developing commercial teams.
• Good financial awareness and ability to make swift commercial decisions.

Required skills

What we offer

• Competitive salary £100,000–£120,000 per year, plus car allowance and bonus.
• Hybrid working model – 2 to 3 days per week in the London office.
• Leadership of a cross‑border commercial team based in the UK and Spain.
• Opportunity to shape commercial strategy for a leading fresh‑produce business.