Head of Marketing

About the role

Our client is seeking an experienced, strategic and hands‑on Head of Marketing to lead the charity’s marketing function, drive audience growth, engagement and organisational impact. Reporting to the Chief Engagement Officer, you will shape the multi‑year marketing strategy, brand and annual plan, ensuring all activities are insight‑led, measurable and aligned with organisational priorities.

Key responsibilities

• Develop and deliver a multi‑year marketing strategy that supports audience growth and income generation.
• Own the marketing operating model, including campaign intake, editorial governance and prioritisation.
• Act as guardian of the charity’s brand, ensuring consistent application of identity, tone of voice and visual standards.
• Collaborate with the Head of Digital to create integrated audience journeys across digital and offline channels.
• Lead, coach and develop a high‑performing marketing team, fostering a culture of collaboration and continuous improvement.
• Personally lead major marketing projects and strategic change programmes requiring senior expertise and cross‑organisational coordination.
• Oversee the creation of organisational publications and major marketing assets, ensuring quality and effectiveness.

Required profile

• Significant experience in a senior marketing leadership role.
• Proven success developing and delivering integrated marketing strategies.
• Strong editorial and audience‑engagement skills.
• Ability to inspire and lead high‑performing teams.

Required skills

What we offer

• Salary of £57,828 per annum (Specialist SP2.5 band).
• 36 days holiday including bank holidays.
• Enhanced parental leave and flexible working.
• Hybrid working model (minimum one day in the office).
• Private counselling service and professional development opportunities.