Influencer & Creator Partnerships Director

About the role

LADbible Group's LAD360 team, which partners with major brands such as Google, Nike, Disney and Tesco, is hiring an Influencer & Creator Partnerships Director. The role leads the commercial creator partnerships offering within the LADcreator Network (LCN), covering creator strategy, talent relationships, team management and end-to-end campaign delivery. It works closely with Commercial, Creative, Strategy, Activation, Production and Client Services, and also develops team capabilities and scalable processes.

Key responsibilities

• Lead creator strategy across commercial campaigns, aligning talent recommendations with client objectives, creative concepts, target audiences and budgets
• Oversee talent sourcing, vetting and selection across all creator tiers, from emerging talent to established influencers and celebrities
• Advise on creator suitability, talent feasibility, deliverables and commercial considerations, and identify long-term creator partnerships and repeat brand investment
• Develop and implement scalable processes for sourcing, vetting, budgeting, contracting, briefing and campaign delivery
• Lead and manage the LCN Talent team, including recruitment, onboarding, training, workload and priorities
• Oversee end-to-end campaign delivery, quality control, brand-safety vetting and complex, high-value campaigns
• Act as escalation point for client, agency and creator issues
• Build strong relationships across departments and with the wider Creator Partnerships and Creator Programme teams

Required profile

• Extensive experience in influencer marketing, talent partnerships or creator management within media, advertising or a related industry
• Proven experience leading teams and overseeing multiple high-value creator-led campaigns
• Established relationships with creators, talent agencies and management companies
• Experience developing team processes and improving operational efficiency

Required skills

• Strong commercial understanding, including talent negotiations, budgeting, licensing, usage rights and exclusivity
• Strategic, commercially minded approach with knowledge of creator platforms, audience trends and the influencer marketing landscape
• Excellent stakeholder management, communication and problem-solving skills