Marketing Executive

About the role

Gillman & Soame, a heritage‑rich school photography brand, is entering a rapid growth phase and seeks a dynamic Marketing Executive. Reporting to the Marketing Manager, you will own D2C and B2B funnel optimisation, driving brand awareness, lead generation and revenue growth.

Key responsibilities

• Maintain brand consistency across website, social, email, print and other customer‑facing assets.
• Develop, execute and optimise multi‑channel campaigns (email, social, paid, organic) with audience segmentation and personalisation.
• Conduct A/B testing of subject lines, CTAs and content; report on campaign ROI and provide insights.
• Create and optimise landing pages, blog posts and collateral; perform keyword research and implement on‑page SEO best practices.
• Design marketing materials such as social posts, Reels, brochures and presentations following brand guidelines.
• Manage and grow LinkedIn (B2B) and Instagram (D2C) presences, track KPIs and nurture community engagement.
• Coordinate events, support sales in lead capture, upload leads to CRM and analyse event ROI.
• Maintain CRM data hygiene, support pipeline tracking and generate regular performance reports.

Required profile

• Passionate marketing generalist comfortable in fast‑paced, ambiguous environments.
• Experience with both direct‑to‑consumer and B2B funnel optimisation.
• Strong analytical mindset with a focus on data‑driven decision making.
• Ability to work autonomously while collaborating closely with sales and product teams.

Required skills

• Email marketing
• A/B testing
• Keyword research
• On‑page SEO
• Design of marketing collateral
• Social media management (LinkedIn, Instagram)
• CRM data hygiene and reporting