Marketing Manager – AI‑Driven Brand & Digital Lead

About the role

Our client, a family‑owned manufacturer and distributor of window and door hardware, is seeking an experienced Marketing Manager to lead the brand strategy and drive demand across trade and retail markets. Reporting to the Managing Director, you will combine strategic thinking with hands‑on execution, leveraging AI tools to enhance research, insight generation and content creation.

Key responsibilities

• Develop and execute brand strategy, annual marketing plans and integrated campaigns for trade and consumer channels.
• Present performance insights and recommendations to senior leadership.
• Use AI‑powered research tools (Perplexity Enterprise, Brandwatch, Talkwalker, Statista, Qualtrics, GA4) to identify market trends and growth opportunities.
• Create AI‑enabled content (Midjourney, Adobe Firefly, Canva AI, DALL‑E 3, Runway ML) while ensuring brand consistency and IP compliance.
• Build AI workflows and prompt libraries with ChatGPT, Claude, Gemini, Jasper, Writer.com to improve efficiency.
• Manage digital marketing activities – website, SEO, paid search, email, social media and e‑commerce – using analytics and CRO techniques.
• Lead content, SEO and GEO strategies for product pages, case studies and knowledge‑hub resources.
• Oversee marketing platforms (GA4, SEMrush/Ahrefs, HubSpot, Klaviyo, Clearscope) and coordinate agencies, suppliers and collateral.
• Deliver product launches, trade promotions, seasonal campaigns and exhibition activities (e.g., FIT Show, Fensterbau).
• Lead and develop a small marketing team while collaborating with sales and estimating functions.

Required profile

• Proven experience in a senior marketing role within a B2B or B2C environment.
• Commercially focused with a track record of driving brand awareness and demand.
• Confident user of AI tools for research, insight and content creation.
• Strong leadership skills, able to manage and develop a small team.

Required skills

• Perplexity Enterprise, Brandwatch, Talkwalker, Statista, Qualtrics, Google Analytics 4
• Midjourney, Adobe Firefly, Canva AI, DALL‑E 3, Runway ML
• ChatGPT, Claude, Gemini, Jasper, Writer.com
• SEO, SEMrush or Ahrefs, Clearscope
• HubSpot, Klaviyo
• Digital advertising, CRO, email marketing

What we offer

• Full‑time, Monday‑Friday 8:30 am‑5:00 pm, office‑based
• Pension scheme
• Salary up to £60,000 (DOE)
• Two discretionary annual bonuses linked to company profit
• 25 days holiday plus bank holidays