Marketing Manager – Fashion Brand (Leeds)

About the role

The Marketing Manager will lead the brand’s marketing strategy for a fast‑growing UK fashion label. Working closely with senior leadership, you will shape campaigns, product launches, influencer programmes and community initiatives to boost brand awareness and drive revenue.

Key responsibilities

• Develop and execute an annual marketing plan aligned with business objectives.
• Lead end‑to‑end campaign planning for brand, product, seasonal events and partnerships.
• Translate customer insights and market trends into compelling multi‑channel campaigns.
• Analyse performance data to optimise future activities.
• Oversee social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
• Design and manage influencer and community engagement programmes.
• Monitor competitor activity and consumer behaviour to inform strategy.

Required profile

• Minimum 4 years of experience in marketing, brand marketing, social media or campaign management.
• Background in fashion, retail, lifestyle or fast‑moving consumer goods.
• Proven record of delivering successful multi‑channel campaigns.
• Experience mentoring or managing team members.

Required skills

What we offer

• Opportunity to own the menswear marketing strategy for a rapidly expanding brand.
• Direct influence on senior leadership decisions.
• Dynamic, community‑focused work environment.