National Account Manager – Tesco

About the role

The National Account Manager will own the Tesco partnership for Bacardi, driving growth across the Off‑Trade channel. You will be responsible for the full P&L, creating and executing joint business plans, and acting as the commercial champion for the account.

Key responsibilities

• Develop and deliver the Joint Business Plan covering price, promotion, distribution, new product development and brand content.
• Identify and pursue new opportunities beyond the trading plan to strengthen the Tesco relationship.
• Collaborate closely with internal teams – Sales, Marketing, Finance, Supply Chain and Brand – to align on forecasts and execution.
• Activate Bacardi brands within Tesco stores, ensuring premium visibility and consumer excitement.
• Produce regular performance updates, including monthly reviews and annual bottom‑up planning.
• Evaluate promotions pre‑ and post‑execution and share insights.
• Lead and coach the wider channel team, fostering capability through training and best‑practice sharing.

Required profile

• Self‑starter with passion, drive and agility, comfortable working in a fast‑paced environment.
• Strong relationship‑building and negotiation skills, able to influence internal and external stakeholders.
• Entrepreneurial mindset with a willingness to challenge the status‑quo.
• Ability to think creatively and develop activation plans that drive sales and distribution.

Required skills

• Proficiency in PowerPoint for presentations.
• Advanced Excel skills for data analysis and forecasting.
• Experience with forecasting or data‑analysis tools.