Paid Media Specialist (PPC)

About the role

A UK growth marketing agency is looking for a driven Paid Media Specialist to develop, implement, track and manage a portfolio of clients in an agency setting. The role covers a wide range of PPC campaign optimisation, with a focus on maximising return on investment, and offers global experience across finance, marketing, technology and eCommerce.

Key responsibilities

• Plan, create and manage PPC campaigns across a variety of channels
• Research and manage keywords, including adding PPC and negative keywords
• Optimise bidding at keyword, placement, device, geographic, demographic and other levels
• Manage accounts daily: review under-performing keywords, keep ad spend within weekly and monthly budgets, maintain Quality Score, impression share and other metrics
• Run A/B tests to improve conversion rates
• Write ad copy and modify CTAs to improve click-through rates and landing page conversions
• Produce weekly and monthly performance reports for clients
• Create automated workflows in Google Analytics with Campaign Monitor integration
• Stay up to date with search engine and PPC industry trends
• Set up conversion tracking tags with Google Tag Manager and import them to GA4 and other paid channels

Required profile

• Bachelor's degree or equivalent
• 2-3 years of experience, preferably as a PPC executive/associate or Media Buyer
• Excellent written and spoken English
• Strong quantitative analytical skills and attention to detail
• Flexibility, organisation and commitment to meeting deadlines

Required skills

• Google Ads (Search 360, DV360, YouTube, Shopping), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, YouTube Ads and Facebook Ads
• Universal Analytics and Google Analytics 4, including reporting and conversion events
• Tools such as Google Suite, Slack, Trello, Monday, Canva or similar project management and design tools
• Bonus: Amazon Ads experience

What we offer

• Job timings: 9:00 AM to 5:00 PM GMT+5 (UK time)
• Base salary of 250,000 to 350,000
• Health insurance and mental health care coverage
• Grocery stipend and professional development fund