Paid Social Executive – Fashion Brand

About the role

The Paid Social Executive will lead paid social advertising for a fast‑growing UK fashion retailer. Working across Meta, TikTok and Pinterest, you will build, launch and optimise campaigns that drive revenue, acquire new customers and boost brand awareness.

Key responsibilities

• Manage day‑to‑day execution and optimisation of paid social campaigns on Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
• Build, launch and optimise prospecting, retargeting and customer‑retention campaigns.
• Allocate and monitor budgets to align spend with commercial objectives.
• Analyse performance data, conduct A/B tests and provide actionable insights.
• Identify scaling opportunities while reducing inefficient spend.
• Collaborate with brand and creative teams to develop high‑performing assets.
• Stay up‑to‑date with platform developments and emerging paid‑social formats.

Required profile

• 2+ years of experience managing paid social campaigns, preferably in e‑commerce, fashion or lifestyle.
• Hands‑on experience with Meta Ads Manager, TikTok Ads Manager and Pinterest Ads Manager.
• Strong understanding of audience targeting, campaign structures and optimisation techniques.
• Proven ability to manage budgets and meet key performance metrics such as ROAS and CAC.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Pinterest Ads Manager