Part-Time Social Media Manager (Freelance)

About the role

A fast-growing, founder-led international fitness events brand is looking for a part-time, freelance Social Media Manager to take ownership of its social channels and email marketing. The role suits someone who lives and breathes functional fitness, CrossFit and the competition scene, and who understands what makes that community tick. It is fully remote, with occasional travel to events.

Key responsibilities

• Manage the brand's social media channels end-to-end, including planning, scheduling, copywriting, posting and community management
• Turn existing photo and video content into engaging posts, reels and stories (not a content creation or videography role)
• Capture occasional ad hoc iPhone content, especially around events
• Work closely with the Founder to develop and evolve the social strategy as the brand grows
• Engage with athletes, gyms, partners and the wider functional fitness community across social platforms
• Run email marketing campaigns using existing templates, from building and scheduling to basic performance tracking
• Monitor performance, report on key metrics and recommend improvements to reach and engagement
• Support on-site at events when required, covering live social activity

Required profile

• Proven experience managing social media channels for a brand, ideally within fitness, sport or events
• Genuine interest in functional fitness, CrossFit and fitness competitions, with a strong understanding of the community
• Natural eye for what performs on social, with confident copywriting skills and an authentic, community-first tone
• Comfortable editing and repurposing existing content, and able to shoot basic iPhone content when needed
• Organised and self-motivated, able to work independently in a part-time freelance arrangement
• Able to travel to events when required

Required skills

• Social media management and copywriting
• Email marketing platforms (experience is a plus, as campaigns follow set templates)

What we offer

• Part-time hours of 1-2 days per week
• Freelance fee of up to £1,500 per month
• Fully remote working with international travel opportunities