Product Marketing Manager

About the role

An established Australian engineering and manufacturing business based in Welshpool is looking for an experienced Product Marketing Manager. You will take ownership of product marketing, digital campaigns and lead generation across several established product brands, supporting brand awareness and commercial growth in the mining, resources and industrial sectors. The position is permanent and full-time.

Key responsibilities

• Develop and deliver product marketing strategies across multiple brands.
• Manage digital campaigns across LinkedIn, social media, email and website channels.
• Manage HubSpot campaigns, automation and lead nurturing.
• Create product content, brochures, case studies and other marketing material.
• Drive qualified lead generation and support sales opportunities.
• Monitor campaign performance and identify growth opportunities.
• Work closely with sales, engineering and management teams.

Required profile

• 4 to 7 years' experience in B2B, product or digital marketing.
• Strong hands-on HubSpot and marketing automation experience.
• Experience managing digital campaigns and social media platforms.
• Strong content writing and communication skills, able to turn technical products into engaging marketing content.
• Commercially focused, with an understanding of lead generation and campaign performance.
• Experience in engineering, manufacturing, mining or industrial sectors is highly regarded.