Performance Marketing Specialist – Social (Meta, TikTok, Snapchat)

About the role

As a Performance Marketing Specialist – Social you will drive growth across Meta, TikTok and Snapchat for a portfolio of clean‑beauty and wellbeing brands. Working in a hybrid London office, you will partner with brand and digital teams to plan, optimise and scale paid social campaigns that deliver profitable customer acquisition.

Key responsibilities

• Plan, launch and optimise paid social campaigns on Meta (Facebook & Instagram), TikTok and Snapchat for multiple brands and markets.
• Build full‑funnel strategies that move users from awareness to conversion while meeting ROAS, CPA and CAC targets.
• Monitor campaign profitability and use attribution modelling tools to analyse performance data.
• Collaborate with creative and brand teams to develop performance‑driven ad concepts and scalable creative frameworks.
• Lead A/B testing on creatives, audiences and placements to uncover growth opportunities.
• Stay up‑to‑date with platform updates, innovations and emerging trends, applying best practices.

Required profile

• 3+ years of performance media buying experience on social channels in e‑commerce/D2C.
• Proven track record managing significant advertising budgets across multiple markets or brands.
• Strong analytical mindset with the ability to translate data insights into actionable optimisations.
• Fluent English; additional languages (Italian, Spanish, German, Scandinavian) are a plus.

Required skills

• Meta Ads Manager
• TikTok Ads platform
• Snapchat Ads platform
• Attribution modelling tools
• A/B testing
• Data analysis and campaign optimisation

What we offer

• Join a fast‑growing European platform focused on clean and green wellbeing.
• Hybrid working model with a minimum of three days per week in the London office.
• Collaborative, entrepreneurial environment across multiple natural beauty brands.
• Opportunity to shape performance marketing strategy for a portfolio of leading D2C brands.