Regional Sales Manager – Ophthalmic Lenses (North East England)

About the role

The Regional Sales Manager will lead the growth of a premium ophthalmic lens brand across the North East of England. You will work directly with independent optical practice owners and key decision‑makers to introduce innovative lens solutions and build lasting partnerships.

Key responsibilities

• Manage and develop the North East territory, driving sales growth and increasing market share.
• Identify and win new independent optical accounts through proactive business development.
• Maintain and expand relationships with existing customers to maximise account performance.
• Deliver commercial presentations and product demonstrations to practice owners and dispensing teams.
• Promote premium ophthalmic lens technologies and value‑added solutions.
• Develop strategic territory plans to achieve and exceed sales targets.
• Negotiate commercial agreements and identify opportunities to increase product penetration and profitability.
• Monitor market trends, competitor activity and customer requirements.

Required profile

• Previous B2B sales experience within the optical industry.
• Proven track record of developing new business and growing existing accounts.
• Strong commercial awareness with excellent negotiation and relationship‑building skills.
• Self‑motivated, ambitious and target‑driven with the ability to work autonomously.
• Excellent presentation and communication skills.
• Full UK driving licence.

Required skills

• Full UK driving licence.

What we offer

• Salary between £41,000 and £55,000 per year, plus a lucrative bonus scheme.
• Company car or car allowance.
• Pension scheme.
• Private healthcare.
• 25 days holiday plus bank holidays.
• Ongoing training and career development.
• Opportunity to join a market‑leading international organisation renowned for innovation and product quality.