Sales Director NA/SA/EMEA - Industrial Fluids

About the role

Armstrong Fluid Technology is looking for a Sales Director for its North America, South America and EMEA region. Reporting to the General Manager, Industrial, the role provides strategic leadership and commercial direction across regional sales leaders and teams, building a unified regional growth strategy and strengthening the company's competitive position. It is based at Armstrong's headquarters in Bangalore and involves frequent travel (80%) across the three regions.

Key responsibilities

• Define and implement the commercial strategy for NA/SA/EMEA, acting as executive sponsor and coach to regional sales leaders
• Influence portfolio direction, pricing governance and long-term customer engagement with corporate stakeholders
• Drive commercial transformation initiatives such as basis of design, lifecycle revenue models, channel modernization and customer segmentation
• Lead a matrixed team of senior sales leaders, build a leadership pipeline and foster cross-regional collaboration
• Identify high-potential markets and develop the go-to-market strategy, including business development plans for strategic accounts and channel partners
• Deploy a consistent sales governance framework covering pipeline hygiene, forecasting, pricing and contract controls, and promote CRM, sales enablement and analytics tools
• Work with global marketing and product teams, and with SIOP and finance teams to align revenue targets with margins
• Build strong executive-level relationships with customers and champion a customer-centric, inclusive team culture

Required profile

• Bachelor's degree in Mechanical/Electrical, Business or a related field; MBA or equivalent executive education strongly preferred
• Substantial commercial leadership experience managing regional sales leaders across NA/SA/EMEA or similar international territories
• Substantial experience in industrial gas and industrial fluids direct sales, with a proven track record of growth in solution and value-based sales
• Understanding of regional market dynamics and regulatory frameworks in India/APAC economies
• Experience in long-cycle, high-value B2B sales with contractors, OEMs, engineering consultants and end users
• Experience managing regional P&L, budgeting and strategic investment decisions
• Fluent English; additional regional languages are a strong advantage

Required skills

• CRM and sales reporting tools
• Complex B2B sales cycles, negotiation and consultative solution selling
• Getting solutions specified as basis of design
• Microsoft Office 365
• Knowledge of industrial fluid and gas applications and systems