Sales Enablement Specialist

About the role

Zinc is scaling its commercial motion with a new enterprise pipeline, a growing AE team and a focus on account expansion. This is the first dedicated Sales Enablement role, reporting to the Head of Sales and building the function from the ground up. You will translate existing Sales, Product and Marketing knowledge into material and coaching that helps reps sell Zinc’s story consistently from the first call to closed‑won.

Key responsibilities

• Design and own the AE onboarding and ramp playbook, covering product knowledge, ICP, objection handling and competitive positioning.
• Define and maintain consistent messaging across SDR, AE and AM stages throughout the customer lifecycle.
• Partner with Marketing and Product to create case‑study decks, one‑pagers, battlecards and other sales collateral using video, GIFs and other formats.
• Develop and run coaching, certification and call‑review programmes to continuously improve rep performance.
• Own tooling decisions and configuration for the sales stack (HubSpot, Gong, enablement content hub) in partnership with RevOps.
• Conduct gap‑analysis through surveys, 1:1s and call reviews to set enablement priorities.
• Deliver a mix of live training, asynchronous modules and job aids that fit a working sales floor.
• Report on enablement impact against quota attainment, ramp time and win rate to Sales leadership each quarter.

Required profile

• Proven experience in sales enablement, sales ops or direct B2B SaaS sales, preferably mid‑market/enterprise.
• Strong storytelling ability to build clear, compelling narratives for internal and external use.
• Curious and data‑driven, able to analyse HubSpot/Gong data to identify performance gaps.
• Comfortable designing and delivering training sessions and presenting results to senior leadership.

Required skills

• HubSpot
• Gong
• Sales enablement content hub (creation and management)
• MEDDPIC sales methodology

What we offer

• 24 days holiday plus bank holidays, birthday off and early finish Fridays.
• £1,200 annual benefits allowance from month 2.
• 30 days of work‑from‑anywhere flexibility.
• Company retreat abroad, free Monday lunches and social events.
• Enhanced parental leave, statutory pension, EMI share scheme and electric‑car lease option.