Senior Digital Product Manager

About the role

Coventry City Football Club is looking for an experienced Senior Digital Product Manager to lead its marketing technology strategy and drive fan engagement through innovative digital experiences. Reporting to the head of marketing, the role owns the strategy, roadmap and execution of the club's marketing technology platform.

Key responsibilities

• Develop and implement the martech product strategy aligned with commercial objectives.
• Manage the marketing technology ecosystem, including CRM, CDP, website and app, SSO, marketing automation and personalisation platforms.
• Support the definition of fan segmentation strategies and personalised engagement journeys across email, mobile, web and social channels.
• Establish data governance frameworks ensuring compliance with privacy regulations.
• Partner with commercial teams to optimise conversion funnels for memberships, merchandise, ticketing and sponsorship activation.
• Drive A/B testing and experimentation programmes to improve campaign performance.
• Manage vendor relationships and evaluate emerging martech solutions.

Required profile

• 6+ years of product management experience, with at least 3 years focused on marketing technology platforms and proven experience managing complex martech stacks.
• Deep understanding of customer data platforms, marketing automation and personalisation engines.
• Excellent communication skills, able to influence senior leadership and explain technical concepts to non-technical audiences.
• Understanding of privacy regulations (GDPR, CCPA) and ethical data practices.
• Highly organised, able to manage multiple projects and meet tight deadlines, especially around the football fixture calendar.
• Knowledge of fan engagement dynamics or subscription business models is highly valued, as is a passion for football.

Required skills

• Complex martech stacks: data warehouse, CDP, channel orchestration platform, SSO
• Customer data platforms, marketing automation, personalisation engines
• Analytical skills, translating data into actionable product decisions

Candidates must pass an enhanced DBS check, which is mandatory for the role. The club states it is committed to safeguarding children and vulnerable adults and to equal opportunity in recruitment.