Senior Marketing Executive

About the role

Our client is a fast‑growing technology company that delivers software solutions to global markets. The Senior Marketing Executive will own the B2B marketing function, shaping the positioning of the software portfolio and driving measurable commercial results across enterprise and mid‑market audiences.

Key responsibilities

• Design, launch and manage end‑to‑end global B2B multichannel campaigns.
• Lead the company’s presence at industry exhibitions, client events and career fairs, handling logistics, branding and promotional material.
• Identify market opportunities, recommend new channels and strategic improvements.
• Collaborate with technical content specialists to produce whitepapers, case studies, email campaigns and website content.
• Manage and optimise digital channels including LinkedIn Campaign Manager, SEO, targeted email marketing and website performance.
• Track campaign performance, analyse KPIs and report on pipeline contribution.
• Partner with product development teams to align marketing activities with product enhancements and commercial goals.
• Support international marketing initiatives and engage audiences across global markets.

Required profile

• 2‑4 years of marketing experience in a B2B technology, SaaS or software environment.
• Proven track record of creating and delivering successful marketing campaigns from concept to execution.
• Proactive, commercially minded and able to work independently.
• Strong analytical mindset with the ability to assess market positioning and growth opportunities.

Required skills

• LinkedIn Campaign Manager
• SEO
• Email marketing
• Website performance analytics