Senior Marketing Manager – Brand Partnerships

About the role

Wagamama is looking for a Senior Marketing Manager to lead brand partnership initiatives across the UK. Based in London with a hybrid schedule (three days onsite), you will drive guest acquisition and build long‑term brand equity through high‑profile national and local collaborations and live experiential activations.

Key responsibilities

• Identify, assess, pitch and negotiate contracts with strategic partners, building a robust partnership pipeline.
• Define partnership strategy, aligning it with wider marketing, audience targeting, messaging and commercial goals.
• Design and deliver integrated Tier 1 activation plans covering events, on‑site experiences, branding, sampling, content capture and customer engagement.
• Manage experiential and sampling agencies end‑to‑end, including pitch, onboarding, contracting, SOW creation and quarterly business reviews.
• Oversee event execution from briefing and budgeting to supplier management, campaign delivery and post‑event reporting.
• Establish KPIs and measurement frameworks, reporting on awareness, engagement, conversions, sales and loyalty sign‑ups.
• Collaborate with regional teams on through‑the‑line campaign execution, media/PR coordination and budget ROI tracking.

Required profile

• Highly organised with strong event and project management capabilities.
• Commercially minded and financially literate, comfortable handling contract terms and rights.
• Natural relationship‑builder with excellent communication and influencing skills.
• Creative thinker who challenges the status quo to deliver high‑impact cultural activations.
• Experience managing external experiential, live‑event and sampling agencies.
• Proven campaign management experience with a focus on digital, social and ROI tracking.

Required skills

What we offer

• Competitive salary plus a 20% performance bonus.
• Hybrid working (3 days in‑office per week).
• £200 monthly Wagamama food allowance.
• Private healthcare cover (including partner).
• 3% pension contribution.
• 25 days holiday plus bank holidays.
• Additional discounts across retail, hospitality and leisure.
• Family‑friendly parental pay: 26 weeks full pay, 13 weeks half pay.