Senior National Account Manager

About the role

XOXO, a fast‑growing functional beverages brand, is looking for a Senior National Account Manager to lead and expand relationships with its key UK grocery partners. You will work directly with the founders to shape commercial strategy and drive listings, distribution and sales across the retail estate.

Key responsibilities

• Own and manage relationships with major national retailers such as Sainsbury's, Co‑op, Boots and Ocado.
• Develop and execute account plans that deliver new listings, distribution growth and increased rate of sale.
• Lead commercial negotiations on pricing, promotions, trading terms and listing agreements.
• Prepare and manage budgets, forecasts and P&L for each retail partner.
• Collaborate with marketing to create retailer‑specific campaigns and in‑store activations.
• Work closely with supply‑chain teams to ensure forecast accuracy and service level compliance.
• Represent XOXO at retailer meetings, trade shows and industry events.

Required profile

• Confident, commercially‑minded and able to build credibility with senior retailer stakeholders.
• Entrepreneurial, hands‑on and comfortable in a fast‑moving scale‑up environment.
• Highly organised, data‑driven and capable of managing multiple accounts simultaneously.
• Strong negotiator with excellent relationship‑building skills.
• Passionate about the better‑for‑you drinks category.

Required skills