Senior SEO Manager

About the role

You will own the organic search strategy for a portfolio of insurance brands, driving visibility, traffic and revenue across traditional search engines and emerging AI‑driven discovery platforms.

Key responsibilities

• Develop and execute the SEO strategy across multiple brands, driving organic growth and commercial performance.
• Own SEO performance metrics including rankings, traffic, conversion and revenue contribution.
• Identify growth opportunities across content, technical SEO and authority building.
• Optimise for both traditional search and AI‑led discovery (GEO / AEO).
• Shape content strategy, identifying gaps and guiding teams on SEO and AI optimisation best practices.
• Lead technical SEO initiatives such as site health, indexing, performance and structured data implementation.
• Collaborate with paid media, CRO and content teams to deliver an integrated search strategy.
• Establish reporting frameworks using data and insights to inform decision‑making and investment.

Required profile

• Proven experience in technical, on‑site and content SEO with a track record of measurable growth.
• Strong understanding of the evolving search landscape, including AI search and generative results.
• Experience with Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
• Excellent analytical skills with the ability to translate data into clear commercial actions.
• Strong stakeholder management and influencing abilities.
• Experience in regulated sectors such as insurance, financial services or e‑commerce is advantageous.

Required skills

• Technical SEO
• On‑site SEO
• Content SEO
• AI‑driven search optimisation
• Generative Engine Optimisation (GEO)
• Answer Engine Optimisation (AEO)
• Structured data implementation

What we offer

• Competitive salary £60‑80k plus bonus structure.
• Hybrid working model.
• Generous holiday allowance, increasing with service.
• Birthday leave and holiday trading options.
• Ongoing learning and development opportunities.
• Collaborative and supportive team environment.