Senior Strategic Sales Executive - Performance Advertising

About the role

Tencent's Corporate Development Group (CDG) is looking for a Senior Strategic Sales Executive to lead the acquisition of new performance advertising clients in the Europe markets. The role covers the full sales cycle from lead generation to deal closure, contributes to team revenue, builds a robust client pipeline and helps develop overseas sales systems and industry-specific capabilities.

Key responsibilities

• Identify and engage potential advertisers (Mobile Games, Apps, etc.) through external ecosystem partnerships, industry summits, online research and partner referrals.
• Hold high-quality client meetings (online and offline) to understand their business objectives and advertising needs, and communicate the value of Tencent AMS overseas solutions.
• Create and present sales pitches, manage negotiations and oversee the process until contract signing and client onboarding.
• Work with Operations, Product and Engineering teams so client requirements are understood and implemented correctly during onboarding.
• Manage leads and opportunities in the CRM, reporting regularly on pipeline status, sales forecasts and metrics such as lead-to-close rate and sales cycle length.
• Build collaborative relationships with other internal business units focused on international expansion.

Required profile

• 5+ years of experience in overseas performance advertising sales or business development (programmatic advertising preferred).
• Proven track record of acquiring clients from 0 to 1.
• Familiarity with Games, E-commerce or Brand Export industries is a plus.
• Full professional proficiency in English; proficiency in local languages of target markets (e.g. German, French, Arabic) is highly preferred.
• Ability to work across different time zones, with a strong sense of teamwork and an entrepreneurial spirit.

Required skills

• Deep understanding of performance advertising concepts, programmatic buying and mobile attribution.
• Exceptional communication, negotiation and presentation skills.
• Strong self-drive and goal orientation, able to work independently in an uncertain environment.
• Familiarity with data privacy regulations such as GDPR/CCPA is preferred.