Senior Strategy & Operations Analyst – Seller Experience

About the role

We are looking for a Senior Strategy & Operations Analyst to shape the seller experience across TikTok Shop in the EMEA region. You will drive sustainable growth by improving merchant operating efficiency, enhancing merchant satisfaction, and ensuring robust governance.

Key responsibilities

• Map the end‑to‑end merchant journey (Onboarding, Listing, Fulfillment, Marketing, After‑sales) to identify bottlenecks and implement optimisation strategies.
• Use data‑driven insights to monitor and improve merchant satisfaction and platform sentiment across European markets.
• Lead cross‑functional collaboration with Compliance, Governance, Logistics and Category Management to streamline merchant policies and workflows.
• Manage high‑stakes projects for key accounts or high‑risk merchant segments, aligning with European market standards.
• Conduct root‑cause analysis on success and failure cases to build structured frameworks and best practices for the region.
• Establish and facilitate monthly/quarterly business reviews (MBR/QBR) to iterate on merchant‑facing processes.

Required profile

• Professional experience in strategic analysis, e‑commerce operations, project management or platform governance.
• Strong analytical and structured problem‑solving abilities with a solid understanding of e‑commerce ecosystems.
• Proven ability to design and execute complex strategic initiatives independently.
• Fluent English, the company’s working language.

Required skills

• Excel for data analysis and modelling.