SEO & GEO Manager

About the role

We are seeking a forward‑thinking SEO & GEO Manager to lead organic growth for both Monsoon and Accessorize. You will own how our brands appear in traditional search engines and emerging AI‑driven discovery platforms, shaping the next era of fashion search.

Key responsibilities

• Develop and execute the organic search strategy across both websites, including keyword research, technical audits and on‑page optimisation.
• Monitor rankings, traffic and revenue, identifying growth opportunities and reacting to algorithm updates.
• Design and lead a Generative Engine Optimization (GEO) strategy for AI assistants, chatbots and agentic platforms.
• Optimise content for AI retrieval, citation and structured data, experimenting with FAQs, conversational formats and schema.
• Define and track GEO success metrics such as visibility, citations and assisted conversions.
• Collaborate with editorial, digital, e‑commerce, PR and tech teams to ensure brand messaging is AI‑friendly.
• Educate internal stakeholders on the future of search and champion organic discovery innovation.

Required profile

• 4–7+ years of experience in SEO or organic growth roles.
• Proven track record of driving traffic and revenue through search.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Experience working cross‑functionally in a fast‑moving retail environment.

Required skills

• Google Analytics 4
• Google Search Console
• Schema markup and structured data implementation
• Keyword research and technical SEO auditing
• Content optimisation for AI‑driven platforms