SEO Manager – 6‑Month Contract

About the role

Nothing is looking for a hands‑on SEO Manager on a six‑month contract to build and own the organic search strategy for its headless Shopify ecosystem. You will work directly with engineering and marketing to shape the technical foundation, international framework, and AI‑search readiness of the website.

Key responsibilities

• Audit the organic health of the headless Shopify estate and CMS, then establish crawlability, indexation, site architecture, canonicalisation, structured data and Core Web Vitals.
• Define the URL structure, architecture and internationalisation model for the website restructure and collaborate with engineering to ship the changes.
• Set the SEO strategy and roadmap, including priorities, KPIs, commercial contribution forecasts and impact‑driven fixes.
• Build an international SEO framework across all markets (hreflang, geo‑targeting, canonical handling) with the US as the priority.
• Develop content structures for AI‑driven search results (snippets, People Also Ask, AI Overviews) and monitor visibility on Google, ChatGPT, Claude and Perplexity.
• Direct engineering implementation: brief, prioritise and QA technical work.
• Partner with marketing and content teams to brief intent‑focused editorial work and report organic performance.

Required profile

• Deep, hands‑on technical SEO experience building foundations from scratch.
• Proven track record scaling international SEO across multiple markets.
• Ability to work closely with engineering teams and ship changes directly.
• Experience defining SEO strategy, roadmaps, KPIs and forecasting organic revenue impact.

Required skills

• Technical SEO (crawlability, indexation, site architecture, canonicalisation)
• Core Web Vitals optimisation
• Structured data implementation
• Headless Shopify platforms
• International SEO (hreflang, geo‑targeting)
• AI‑search content optimisation