SEO Specialist (Strategy & Growth)

About the role

We are seeking an SEO Specialist focused on strategy and growth to drive measurable organic traffic for our digital products. You will shape how users discover our offerings across search engines, working in a fast‑evolving, data‑driven environment.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
• Manage a continuous pipeline of technical, content, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, and structured data.
• Improve Core Web Vitals, page speed, and mobile usability, supporting migrations and structural changes.
• Lead keyword research, user‑intent mapping, and on‑page optimization.
• Create scalable content publishing frameworks that meet search demand and conversion goals.
• Design and execute off‑page SEO tactics such as backlink acquisition through digital PR and partnerships.
• Monitor performance with analytics tools and translate data into actionable recommendations.
• Collaborate with content, design, engineering, and marketing teams to embed SEO best practices.
• Produce SEO documentation, playbooks, and guidelines for cross‑functional use.

Required profile

• 3+ years of hands‑on SEO experience in a growth‑driven, agency or enterprise setting.
• Strong expertise in technical SEO, including crawl optimization, indexing, site structure, and JavaScript considerations.
• Proven track record in content strategy, keyword research, on‑page optimization, and conversion‑focused SEO.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• Ahrefs
• SEMrush
• WordPress
• Shopify
• HTML
• CSS
• JavaScript