Social Media Manager

About the role

Octopus Energy is looking for a versatile Social Media Manager to drive its online presence across TikTok, X, Instagram and YouTube. You will create and publish a constant stream of video, graphics, memes and written posts that make energy topics engaging, funny and share‑worthy.

Key responsibilities

• Produce short‑form videos, graphics, memes and copy for all social platforms, from reactive TikToks to mini‑documentaries and energy explainers.
• Monitor trends, viral formats and cultural moments in real time and turn them into timely content.
• Generate fresh ideas each week, pitch them, and execute without waiting for a brief.
• Use social‑listening tools to track brand sentiment, identify opportunities and support the Community Management team, including occasional shift coverage.
• Prioritise weekly output based on the fastest‑moving moments, keeping the feed fresh and relevant.
• Analyse performance data, test new formats and continuously improve content effectiveness.

Required profile

• Proven experience creating content for a brand’s social channels, either in‑house or at an agency.
• Strong video production and editing capabilities; familiarity with Adobe Suite is a plus.
• Hands‑on experience with social‑listening platforms such as Brandwatch.
• Graphic‑design ability to craft memes, stories, thumbnails and other visual assets.
• Proactive, execution‑first mindset and a habit of being constantly online.

Required skills

• Video production
• Video editing
• Adobe Suite
• Brandwatch
• Graphic design