TikTok Live Director

About the role

Somerce is a leading TikTok Shop agency driving brand growth through live shopping, content creation, and social commerce. We are seeking a TikTok Live Director to lead our live commerce division, shaping strategy, managing operations, and delivering world‑class live shopping experiences for top UK brands.

Key responsibilities

• Set the vision for TikTok Live across Somerce, aligning with client goals and agency strategy.
• Oversee end‑to‑end execution of live commerce campaigns, from ideation to reporting.
• Lead live studio operations to ensure high‑quality, on‑brand production.
• Recruit, brief, and manage TikTok Live presenters and creators.
• Build and maintain strong client relationships, acting as a strategic advisor on TikTok Shop.
• Collaborate with account managers to integrate live shopping into broader e‑commerce and social strategies.
• Manage campaign calendars, product selections, and influencer partnerships.
• Monitor and optimise performance metrics to maximise sales, engagement and ROI.
• Represent Somerce at events, client pitches and TikTok partner programmes.
• Mentor and develop the live commerce team, fostering creativity and continuous improvement.
• Manage budgets for live campaigns, ensuring profitability.
• Identify new trends, tools and formats to keep Somerce ahead of the competition.

Required profile

• Proven experience leading TikTok Live or live commerce campaigns at scale.
• Deep knowledge of TikTok, TikTok Shop and the live shopping ecosystem.
• Strong commercial acumen with ability to translate live content into measurable business impact.
• Experience managing presenters, creators or influencers.
• Excellent client relationship skills and ability to influence senior stakeholders.
• Organised, proactive and capable of handling multiple projects simultaneously.
• Comfortable in a fast‑paced, high‑growth environment where innovation is key.
• Strong leadership experience growing and managing teams.

Required skills

• TikTok
• TikTok Shop
• Live streaming platforms
• Social commerce platforms

What we offer

• Competitive salary based on experience.
• £50 monthly gym membership.
• Up to 10 days per year work from anywhere.
• 28 days holiday.
• Regular team socials and personal development allowance.
• Opportunities to attend industry events and travel for live campaigns.