TikTok Social Planning Director – Media Agency (EU Market)

About the role

We are seeking a TikTok Social Planning Director to lead the strategy for a major personal care brand in one of its key European markets (Spain, France or Italy). Based in London with a hybrid schedule, you will integrate content, creators, paid media, commerce and TikTok Shop into a unified ecosystem.

Key responsibilities

• Develop and own the TikTok roadmap for the assigned market.
• Design and execute content, creator collaborations, paid social and commerce initiatives on TikTok.
• Coordinate with local and regional marketing, media, retail and creator partnership teams.
• Identify new opportunities, test innovations and scale successful tactics across Europe.
• Report performance metrics and align storytelling with measurable business outcomes.

Required profile

• Fluent in Spanish, French or Italian plus English.
• Extensive social planning experience, especially on TikTok (content, creators, paid social, commerce).
• Background in media activation and planning from a social‑strategy perspective.
• Proven ability to work with complex stakeholder groups in agency, platform or client environments.
• Deep awareness of social trends, culture and platform innovation.

Required skills

• TikTok Ads Manager
• TikTok Shop
• Social media analytics tools

What we offer

• Work on a high‑profile global account with significant investment.
• Opportunity to shape the future direction of a rapidly growing channel for a household‑name brand.
• Collaborative environment within a leading international media agency.