Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)

About the role

Better Collective is building a premium partnerships business focused on gaming and esports across the UK and Europe. As Sales Director you will lead the commercial strategy for its gaming and esports portfolio, creating long‑term partnerships beyond traditional display advertising.

Key responsibilities

• Develop and execute Better Collective’s gaming and esports commercial strategy across the UK and Europe.
• Identify new revenue opportunities across gaming, technology and youth‑focused categories.
• Build scalable commercial products that go beyond traditional advertising and develop annual category strategies.
• Create integrated commercial solutions such as tournament sponsorships, creator partnerships, premium video, live activations, community programmes, product launches, audience‑intelligence solutions and first‑party data partnerships.
• Collaborate with editorial, product, marketing, data and sales operations teams to bring commercially‑led products from inception to market.
• Identify and launch new sponsorship products, gaming IP, premium commercial franchises, recurring revenue opportunities and pan‑European partnership programmes.

Required profile

• Established senior relationships with gaming publishers, console manufacturers, PC hardware brands, technology companies, telecommunications providers, energy‑drink brands, the Big Six global agency holding groups and agencies specialising in gaming.
• Own a pipeline of strategic partnerships valued in six‑ to seven‑figure ranges.
• Demonstrated passion for sport, gaming and fan culture with a deep understanding of modern audience engagement.
• Proven experience building and scaling commercial solutions in the gaming and esports sector.

Required skills