Senior Manager, Marketing Analytics & Finance Growth (B2C)

About the role

Marketing is Preply's single biggest financial lever. This senior role owns the analytics that measure how much we spend to acquire learners, where the spend goes, and how it performs. You will work closely with the VP of Growth, COO and CFO to drive fast, disciplined investment decisions.

Key responsibilities

• Measure incremental return on marketing spend using geo lift, holdout testing and media mix modelling; identify the marginal spend point.
• Build and maintain financial models linking marketing spend to acquisition, retention and LTV; produce monthly/quarterly forecasts and variance analysis.
• Define investment frameworks, ROI thresholds and spend limits that enable rapid growth within clear guardrails.
• Size new markets, model investment cases, set return thresholds and track performance against expansion theses.
• Partner with Growth leadership, translate analysis into clear recommendations and pressure‑test major marketing bets.
• Leverage AI tools to accelerate analysis and model building.

Required profile

• 8+ years in marketing analytics, growth analytics or performance marketing with deep fluency in incrementality, marginal CAC, LTV and media mix modelling.
• Proven end‑to‑end ownership of measurement methods: design tests, run analysis and influence decisions.
• Experience in high‑growth B2C, marketplace or subscription businesses.
• Strong communication skills to defend recommendations to senior leaders.
• Track record of building frameworks that stick and influencing growth teams.

Required skills

• Looker
• Snowflake / SQL
• Advanced Sheets / Excel
• AI tools for analytics

What we offer

• Open, collaborative and diverse culture.
• Generous monthly allowance for Preply lessons and a Learning & Development budget.
• Competitive financial package with equity, leave allowance and health insurance.
• Opportunity to impact millions of learners and tutors worldwide.