Senior Manager, Product Marketing

About the role

As Senior Manager, Product Marketing you will own product marketing for a critical product area, defining positioning, packaging and go‑to‑market strategy. You will work at the intersection of Product, Commercial and Marketing to drive measurable business impact.

Key responsibilities

• Own product marketing for your pillar, shaping positioning, packaging and market launch.
• Define and execute go‑to‑market strategy, including launches, adoption and growth across regions and segments.
• Lead cross‑functional initiatives with Product, Commercial, Partnerships and Marketing teams, aligning stakeholders and driving execution.
• Drive integrated multi‑channel campaigns that support product adoption and engagement throughout the customer lifecycle.
• Set success metrics, track performance and use deep analysis to continuously improve results.

Required profile

• Strong product marketing leadership experience, ideally in payments, fintech or technology.
• Commercially driven with a proven ability to connect marketing activities to adoption, growth and business impact.
• Demonstrated experience defining and owning go‑to‑market strategies that deliver launches, adoption and expansion.
• Excellent cross‑functional leadership, comfortable influencing senior stakeholders across Product, Commercial and Marketing.
• Ability to translate complex technical features into clear, outcome‑focused narratives.