Content Lead – Creative & Data‑Driven Marketing

About the role

We are seeking a creative, data‑driven Content Lead to own and elevate our brand voice across organic social media and email channels. You will craft compelling stories that inspire runners, supporters and partners while driving event participation and community impact.

Key responsibilities

• Develop and execute a content strategy that supports business goals and enhances brand perception.
• Manage the content calendar, ensuring timely delivery of campaigns and assets.
• Write and edit copy for web, blog, email, social, case studies and internal communications.
• Drive growth, engagement and reach through creative planning, trend spotting and community management.
• Report on performance and collaborate with the Digital team to optimise based on insights.
• Create, copywrite and schedule email marketing, newsletters and event campaigns.
• Improve open, click‑through and conversion rates via A/B testing and data‑led decisions.
• Maintain CRM data quality and design customer journeys.
• Work with photographers, videographers and external partners to produce high‑impact content.

Required profile

• Proven content creator with a strong portfolio of social and email work.
• Excellent writing skills for varied audiences with an energetic tone.
• Passion for sport, community and fundraising.
• Ability to manage multiple deadlines in a fast‑paced events environment.
• Creative, hands‑on attitude and willingness to experiment with new formats.

Required skills

• Email marketing
• A/B testing
• CRM platforms

What we offer

• Purpose‑led organisation supporting charitable giving and community engagement.
• Opportunity to work on a variety of exciting events across the UK.
• Flexible working and professional development opportunities.
• Chance to make a real difference while developing marketing expertise.