Senior Account Director – Customer Engagement & CRM

About the role

We are looking for a Senior Account Director to lead high‑impact customer engagement and CRM programmes for well‑known brands. Based in London with a hybrid working model, you will shape strategic client relationships and drive data‑led marketing initiatives.

Key responsibilities

• Lead key client accounts, ensuring delivery, growth and profitability.
• Act as strategic partner and trusted advisor, influencing client direction and marketing outcomes.
• Oversee campaign delivery across CRM channels (email, web, app, push), maintaining quality, timeliness and budget adherence.
• Identify growth opportunities, manage budgets, forecasting and resource allocation.
• Build and maintain strong relationships with stakeholders across client organisations.
• Lead campaign reviews and optimisation to improve performance.
• Collaborate with strategy, data, creative and development teams.
• Mentor and develop team members, driving performance and engagement.
• Translate client briefs into clear campaign strategies and actionable plans.

Required profile

• Strong commercial experience in an agency‑side account leadership role.
• Proven ability to manage and grow senior‑level client relationships.
• Experience delivering CRM and data‑led marketing campaigns.
• Understanding of CRM channels such as email, web, app and push notifications.
• Ability to interpret data and apply insights to improve performance.
• Leadership experience managing and developing teams.
• Experience managing budgets, forecasting and financial performance.
• Excellent communication and stakeholder management skills.

Required skills

• CRM

What we offer

• Hybrid working in London.
• Competitive salary up to £65,000 per year.
• Opportunity to lead strategic client relationships in a collaborative, forward‑thinking environment.