SEO Specialist – Fixed-term (12 months)

About the role

The SEO Specialist/Supervisor will drive organic traffic and improve visibility for Disney Store’s six e‑commerce sites. Working closely with the Senior Marketing Manager and agency partners, the role leads day‑to‑day SEO operations and embeds best practices across content, product and site development.

Key responsibilities

• Lead day‑to‑day SEO operations, including technical, on‑page and content optimisation.
• Develop and implement long‑term SEO strategies in collaboration with senior marketing leadership.
• Manage metadata, internal linking and on‑site content optimisation while maintaining brand consistency.
• Coordinate with SEO agencies, monitor performance milestones and brief optimisation requests.
• Collaborate with Site Merchandising, Product Development and Brand Marketing to align SEO requirements.
• Analyse and report on organic traffic, keyword rankings and conversion performance.
• Support technical projects such as site migrations, URL structure updates and schema markup implementation.
• Monitor emerging AI‑driven search trends and assess impact on site visibility.
• Work with Paid Media to develop a holistic ‘One Search’ strategy across organic and paid channels.

Required profile

• Skilled, independent worker able to collaborate across teams.
• Strong analytical, organisational and time‑management abilities.
• Effective communication and relationship‑building skills.

Required skills

• Technical SEO (site architecture, page‑speed optimisation, structured data).
• Google Search Console, SEMrush, Screaming Frog, Ahrefs.
• Adobe Analytics.
• Fundamentals of HTML, CSS and JavaScript.