Assistant CRM Manager

About the role

As Assistant CRM Manager at Selfridges, you will be responsible for delivering and optimising the email and app marketing strategy. Working closely with Trade, Marketing, Creative and Analytics, you will run best-in-class email and app push campaigns to increase customer engagement across the CRM channels.

Key responsibilities

• Execute the end-to-end email and app push campaigns for the CRM omnichannel strategy
• Liaise with Trade, Marketing, Events and Stores teams to ensure relevance and timely communication
• Help maintain the campaign calendar based on trade priorities and customer moments
• Work with CRM Analysts on targeting and segmentation criteria
• Support CRM Developers with briefs and timelines so deadlines are met
• Work with the creative team to keep communications on brand and improve email templates and assets
• Build and maintain the CRM automation programme, creating and optimising campaigns
• Create and maintain a test plan to improve effectiveness through testing and learning
• Report regularly on email and app performance against CRM and omnichannel engagement KPIs
• Help the CRM team explore new campaigns and channels and improve customer loyalty and CLTV

Required profile

• Previous CRM experience, ideally in a retail context
• Flexible, highly organised and able to manage time and meet deadlines
• Strong analytic and communication skills, able to present complex data clearly to stakeholders
• Great attention to detail, proof-reading and ability to handle many tasks to a high standard in a fast-paced environment

Required skills

• CRM ESPs and app platforms
• Advanced Excel and PowerPoint
• Web analytics tools such as Google Analytics