Brand Director – 6‑Month Contract (London/Hybrid)

About the role

We are seeking an experienced Brand Director on a 6‑month contract to lead a comprehensive brand transformation for a leading retail bank. This senior position will operate in a hybrid model, combining on‑site collaboration in London with remote work.

Key responsibilities

• Conduct a full brand diagnostic covering internal, external, competitive, cultural and commercial dimensions.
• Define a future‑state brand strategy aligned with the bank’s corporate ambition, including positioning, architecture and experience principles.
• Embed the brand as a strategic decision framework and translate strategy into repeatable, practical tools used across the organisation.
• Build the commercial case for brand as an enterprise asset, linking brand investment to trust, loyalty and long‑term value.
• Lead the evolution of visual identity, tone of voice and the brand ecosystem across all channels.
• Create a scalable brand system that balances consistency with innovation, producing assets, identity systems and messaging architecture.
• Develop KPIs that connect brand investment to commercial outcomes.
• Collaborate with senior stakeholders in a matrixed environment to embed the brand across functions.
• Act as chief storyteller, aligning customer, corporate and colleague brand narratives.
• Manage relationships with design and strategic partners, overseeing agency selection and performance.

Required profile

• Proven experience leading enterprise‑level brand transformations, preferably in trust‑based sectors such as banking.
• Strategic brand leadership at the intersection of corporate strategy and commercial results.
• Strong track record influencing senior leadership and navigating complex, ambiguous environments.
• Ability to translate brand strategy into scalable frameworks and execution plans.

Required skills

• Deep understanding of brand strategy, positioning and architecture models.
• Experience with B2C and B2B brand development across digital and physical touchpoints.
• Knowledge of brand operating models, governance structures and change management.
• Expertise in agency partnership and ecosystem management.