Business Development Manager (Parts and Accessories) - Midlands

About the role

Moto Direct, part of the international group Bihr, is looking for a Business Development Manager (Parts and Accessories) to develop its commercial activity across the Midlands and Northern England and Scotland. The role is predominantly field-based, with regular contact with customers, distributors, workshops and retail outlets, and a high degree of autonomy in planning visits and managing priorities.

Key responsibilities

• Develop and implement the commercial strategy for the region and identify, qualify and convert new business opportunities.
• Develop existing customer accounts and increase sales, product penetration and loyalty in parts and accessories.
• Build relationships with distributors, dealers, workshops, retailers and other commercial partners.
• Promote products, ranges, campaigns and commercial initiatives, and plan regular customer visits, business reviews and product presentations.
• Monitor sales performance, gross margin, orders, opportunities and regional development, and negotiate commercial terms.
• Work with Customer Service, Marketing, Purchasing, Logistics and Post-Sales teams, record activity in the CRM/ERP system and report regularly to stakeholders.

Required profile

• Previous experience in the motorcycle, parts, accessories and lubricants sector is crucial.
• Experience in business development, field sales, account management, distribution, retail or B2B sales, and in building a regional customer portfolio.
• Ability to manage a territory, plan routes and prioritise visits.
• Full, valid driving licence and availability for regular travel, including meetings, trade shows and events away from home.
• Professional level of English; additional languages are an advantage.

Required skills

• Good working knowledge of CRM/ERP systems and Microsoft Excel.
• Sales, customer relationship management and territory planning.

What we offer

• Permanent contract in a full-time, hybrid position.
• Company vehicle and laptop and mobile phone.
• Training and professional development plan.
• Competitive fixed salary plus performance-related bonus.