Copywriter - Stores

About the role

The Copywriter for Selfridges stores reports to the Senior Editor within the Creative team, which sets the direction for all creative outputs and owns the translation of the Selfridges brand. The role creates, develops and delivers copy for the stores and supports the Brand Content & Editorial team in delivering consistent brand messages across digital, CRM, social platforms and product packaging.

Key responsibilities

• Ideate copy concepts for customer communications, using insights to create customer-focused messaging
• Write, edit and sub-edit copy for store signage, CRM, selfridges.com, social media and packaging, adapting tone of voice to each channel
• Contribute copy ideas for brand campaigns and content
• Act as a guardian of the Selfridges Tone of Voice across customer-facing communications

Required profile

• Copywriting experience for a luxury audience; experience in luxury retail or editorial is preferable
• Excellent written and verbal communication skills, with the ability to present work clearly
• Creatively driven, with a high taste level and a professional, confident manner
• Team player who collaborates easily, is proactive and takes initiative
• Flexible, highly organised and able to manage multiple projects and deadlines across stakeholders