Creative Strategist - Paid Social & Email

About the role

Social Paradigm Group, formed by two UK D2C agencies, is hiring a fully remote Creative Strategist (£28k - £30k, full-time) to report to the Head of Client Delivery. Working in a delivery pod alongside Growth Strategists and Designers, you turn performance data, client goals and audience insight into creative concepts that drive growth for ecommerce brands. The role sits at the heart of creative strategy, from briefing and ideation to ad copy and creative direction.

Key responsibilities

• Lead creative ideation and concept development for paid social campaigns across Meta, TikTok and emerging platforms
• Write clear, detailed creative briefs and run them through the group's briefing workflow on time and to standard
• Translate performance data, client goals and audience insights into creative direction
• Generate, test and iterate on new angles, hooks, formats and concepts
• Write and refine ad copy (hooks, primary text, headlines) and use the in-house AdSynth platform to deploy creative
• Contribute to email marketing strategy, write or brief performance-led email copy and creative direction
• Carry out ongoing creative and competitor research and feed insights back to the wider team
• Work with Growth Strategists, designers and contractors, and own quality control on your creative output

Required profile

• Strong creative ideation and briefing skills
• Proven experience writing high-quality creative briefs for paid ads
• Experience with ad copywriting and performance-led creative
• Email marketing experience, including campaigns and/or automations
• Performance mindset: creative is seen as the biggest lever in paid social
• Comfortable in a fast-paced, remote environment with quick-moving briefs and firm deadlines

Required skills

• Understanding of paid social advertising; Meta and TikTok preferred
• Ad copywriting and creative brief writing

What we offer

• Fully remote work
• Group owns its own tech (AdSynth and eCompass)
• 60+ brand partners across health, wellness, lifestyle and fashion
• Career progression as the group grows
• 30 days annual leave, birthday off, monthly team days and socials