Culture Strategy & Innovation Lead

About the role

Dentsu is hiring a Culture Strategy & Innovation Lead in London, within its Connections Team. The role moves away from heavy media partnerships management toward driving a strategic roadmap for content, experience and innovation-driven partnerships such as platforms, creators, entertainment sponsorships and culture. It suits a generalist who works with Dentsu experts to build capabilities applicable across 25 brands and scalable across top markets.

Key responsibilities

• Build partnerships capabilities covering insight, strategic approach, initiative evaluation and measurement across the full ESOP (PESO) model
• Stay ahead of tech innovation from partners and the industry, driving media and marketing-first opportunities
• Turn strategic ambitions into ESOP partnership plans and scalable opportunities, following client-specific planning cadences
• Manage the exploration, packaging and surfacing of quick-win opportunities at portfolio and brand level, tracking traction
• Sell in portfolio thinking and brand-specific opportunities for annual plans, and sell in quick wins
• Oversee the rollout of initiatives and activations, and plan and drive betas and prototypes using agency relationships
• Oversee the media partnerships team and JBP deals to extract maximum value

Required profile

• Significant leadership experience in media partnerships and innovation
• Proven experience developing and scaling partnership strategies, products or capabilities across multiple brands, markets or operating companies
• Experience leading senior client and agency relationships and influencing complex stakeholder groups
• Track record of identifying, evaluating and delivering pilots, betas, prototypes and scalable quick wins
• Experience overseeing partnership teams, joint business plans or strategic partner negotiations

Required skills

• Strong knowledge of the global media and technology ecosystem, including platforms, streaming, creator networks, sponsorship properties and emerging technologies
• Excellent strategic, commercial, communication and presentation skills, able to operate at senior leadership level