Digital Content Executive

About the role

The Digital Content Executive will support the Digital Content Manager and Head of Content in delivering an engaging, data‑driven customer journey across Footpatrol’s UK and international Shopify sites and app. Working closely with Digital, Trade, Marketing, Creative, Merchandising and Development teams, you will help execute campaigns, optimise content and improve conversion.

Key responsibilities

• Manage day‑to‑day content and optimisation for UK and international websites, ensuring a consistent high‑quality experience.
• Coordinate and launch campaigns, landing pages and brand pages on schedule.
• Identify and test opportunities to boost engagement, product discovery, conversion and sales.
• Monitor customer journeys, flag friction points and support site improvements.
• Review key metrics (engagement, conversion rate, product views) and recommend actions.
• Support A/B testing, competitor and market reviews, and assist during peak trading periods.

Required profile

• 1+ years experience in e‑commerce, digital content or a related digital role.
• Strong analytical mindset, comfortable using data to inform decisions.
• Excellent written and verbal communication skills.
• Proactive, organised and able to manage multiple priorities in a fast‑moving environment.

Required skills

• Shopify
• Google Analytics
• Contentsquare